Privacy Policy

Welcome to Gifts4Her ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.

By using Gifts4Her, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

1. Information We Collect

1.1 Information You Provide Directly

We collect information that you provide directly to us when you:

• Create an Account: Email address, password, and display name
• Add Loved Ones: Names, relationship types (e.g., mother, partner, wife, girlfriend, sister, daughter, friend, colleague), age ranges, interests, favorite brands, and budget preferences
• Create Events: Important dates (birthdays, anniversaries, holidays), event types, reminder preferences, and associated notes
• Build Wishlists: Product preferences, gift ideas, and event associations
• Track Purchases: Purchase history, purchase intent, store names, and notes about gifts purchased
• Upload Content: Profile pictures and other images you choose to upload
• Configure Settings: Notification preferences, timezone, language preferences, and other app settings

1.2 Automatically Collected Information

When you use our services, we may automatically collect certain information, including:

• Device Information: Device type, operating system, unique device identifiers, and mobile network information
• Usage Data: How you interact with our app, features you use, pages you view, and time spent on the app
• Log Data: IP address, access times, dates and times of your requests, and error logs
• Location Data: General location information (if you grant location permissions)

1.3 Third-Party Information

We may receive information about you from third-party services:

• Authentication Providers: If you choose to sign in using email/password authentication, we receive basic account information
• Analytics Providers: We may use analytics services (such as Google Analytics and Supabase Analytics) that collect usage and performance data

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Our Services: Create and manage your account, store your loved ones' information, manage events and reminders, provide gift recommendations, and maintain your wishlists
• To Send Notifications: Send you push notifications and reminders about upcoming events and important dates
• To Personalize Your Experience: Provide AI-powered gift recommendations based on relationship types, interests, budgets, and preferences
• To Process Affiliate Links: Track affiliate link clicks and conversions when you click on product recommendations that redirect to partner websites (Amazon, Nike, Sephora, etc.)
• To Improve Our Services: Analyze usage patterns, identify trends, and enhance app functionality and user experience
• To Communicate With You: Respond to your inquiries, provide customer support, and send you important updates about our services
• To Ensure Security: Detect, prevent, and address technical issues, fraud, and security threats
• To Comply With Legal Obligations: Meet legal requirements, respond to legal processes, and protect our rights and the rights of our users

3. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

3.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf:

• Supabase: Our backend infrastructure provider that handles authentication, database storage, and file storage
• Analytics Providers: Services like Google Analytics and Supabase Analytics that help us understand app usage and performance
• Cloud Storage Providers: Services that store your uploaded images and files

3.2 Affiliate Partners

When you click on product recommendations, you will be redirected to affiliate partner websites (such as Amazon, Nike, Sephora, and other retailers). These partners may collect information about your visit in accordance with their own privacy policies. We do not control how these third parties collect or use your information.

3.3 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).

3.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

3.5 With Your Consent

We may share your information for any other purpose with your explicit consent.

4. Data Storage and Security

We take the security of your information seriously:

• Encryption: Your data is stored using industry-standard encryption technologies
• Secure Infrastructure: We use Supabase, which provides secure, encrypted database storage and follows industry best practices
• Access Controls: We implement access controls and authentication measures to protect your data
• Regular Updates: We regularly update our security measures to address new threats

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

5.1 Access and Portability

You can access and export your personal data through the app's data export feature or by contacting us directly.

5.2 Correction and Deletion

You can update or delete your information at any time through the app settings or by contacting us. You can delete your account, which will remove all associated data.

5.3 Opt-Out of Notifications

You can disable push notifications at any time through your device settings or the app's notification preferences.

5.4 Data Portability

You have the right to receive a copy of your personal data in a structured, commonly used format.

5.5 Right to Object

You can object to certain processing of your personal information, including for direct marketing purposes.

5.6 Withdraw Consent

Where we rely on your consent, you can withdraw it at any time by contacting us or adjusting your app settings.

6. Children's Privacy

Gifts4Her is not intended for users under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our services, you consent to the transfer of your information to these countries. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce our agreements
• Maintain security and prevent fraud

When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal or legitimate business purposes.

9. Cookies and Tracking Technologies

We may use cookies, web beacons, and similar tracking technologies to collect information about your interactions with our services. These technologies help us improve our services, understand user behavior, and provide personalized experiences.

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our services.

10. Third-Party Links and Services

Our app contains links to third-party websites and services, particularly affiliate partner websites where you can purchase recommended products. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party websites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated Privacy Policy on this page
• Updating the "Last Updated" date at the top of this policy
• Sending you a notification through the app (for significant changes)

Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

12. Regional Privacy Rights

12.1 European Economic Area (EEA) and United Kingdom

If you are located in the EEA or UK, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Rights related to automated decision-making and profiling

Our legal basis for processing your personal data includes: (1) your consent, (2) performance of a contract, (3) compliance with legal obligations, (4) protection of vital interests, (5) performance of a task in the public interest, and (6) legitimate interests.

12.2 California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell your information)
• Right to non-discrimination for exercising your privacy rights

12.3 Australia

If you are located in Australia, your rights are protected under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). You have the right to access, correct, and request deletion of your personal information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your inquiry within a reasonable timeframe and in accordance with applicable privacy laws.